Behind "Soulful Business" 

and what I stand for


IG_balanced lifestyle

Karin Sundkvist

Entrepreneur and Founder

My name is Karin, and I’m the founder of ”Soulful Business”. I’m based in Stockholm, Sweden where my three grown-up children are also located. I have recently taken over my parent’s house in the northern mountain parts of Sweden, where I’m now renovating the “little house on the hill”. A good cup of coffee and a book is always enjoyable.

I’m happy to be able to share my knowledge and experiences. I also hope to be able to inspire other people to dare and want to make changes in their lives, to reach their dreams.

Topics that are close to my heart are personal growth, leadership, entrepreneurship, online marketing, my own welfare, and to find habits and structures for an everyday life that is balanced and calm.


Since the early 90’s I’ve been an entrepreneur at heart, everything from solo projects to running a mid-sized business. I’ve been through a few different fields, from tourism, agriculture and food item production in the rural parts of Northern Sweden, to elevators and real estate in Stockholm. I’ve also worked with health care, massage, acupuncture and as a Feng Shui consultant.

Despite having a good knowledge of general health I thought I would be able to work for 80 hours a week, run through life without recovering and without getting burned out. I had an idea that as long as I had fun and felt inspired in the company it would be impossible to get burned out. I was so wrong!

Online Business

I began creating an online business a couple of years ago, simultaneously to running a ”normal” company. Everything has its own time. Now it’s time for me to share the knowledge and experiences that I have accumulated, and which can help you and others build an online business too, creating a life in harmony and balance, starting with your passion and the dreams that you carry.

Helping others to start, build and maintain their online business, as well as obtaining growth online, is a major focus for me today. I like to talk about habits and routines which can lead to a less stressful everyday life. Create a life which provides energy and power, and inspire others to live life on their own terms.

I’m proud to work with some of the world’s leading suppliers in digital education. To have people of world class as mentors is something I’m eternally grateful for and appreciate. I’m paid to recommend the tools and coaching programs that I know well and which I trust fully. It’s the same products that have taught me, and which I continue to learn from.

”Soulful Business” has grown to be an inspiration to create a balance when running a business and prioritize oneself as an important and valuable person. Perhaps something I need to remind myself of sometimes.

So feel more than welcome to join me in my digital home.


Souldful Business is a life style company with advice, inspiration and strategies for your own wellbeing as well as help with starting an online business.

 Create habits that give you a somewhat easier day. Thoroughly tested online business systems to use in order to work smarter, not harder.


I can see that people are living a life of balance, joy in work, a life with good health and relationships. The world where people see themselves as they really are, satisfied and feel loved and appreciated just for their properties. To achieve their own success is based on being clear about what you stand for, where you are going and with whom the people you surround yourself with. A life where people have freedom, security and happiness to share their passion with others and make a difference to other people and at the same time be able to live his life in the balance.



I think that people can cherish their dreams and visions by being open to options in how they create and live their lives. I believe in making life changes that lead to a lifestyle which in turn leads to a greater balance in time, income and ability to meet people’s full potential in different areas of life. I believe that individuals can strive to become the best possible version of themselves regardless of the past. I think that the best day to change is to start today.

For me, freedom is an important thing. No boss, no alarm clock or chasing customers and budgets for someone else´s business.



Soulful Business gets paid commission as consultants by recommending and reselling products and services they trust and use themselves from other companies.


This is the partners we at collaborate with